How to make your website more dynamic
Attracting, enthusing and closing visitors to your website is now vital for any Diving Centre owner. In the current recession, if your website looks tired, out of date, or your contact options are unattractive, visitors will simply click on to the next website. In the past, it was the quality of the physical facilities that gave a potential customer an idea of the quality of service. Today, the quality of your website is what customers use to assess your business and to decide whether to come diving with you.
Profit Building Gadets for Diving Centres
We are now able to offer a range of add-on Gadgets to give your diving centre website the WOW factor. Give your site something your competitors lack - Topical content, daily updates, highlights that are easy to update, Guestbooks that are easy to keep spam-free, Eye-candy that intrigues your visitors and gets them to dig deeper.
Here are a few of the most eye-catching gadets available for dive centre websites -
Daily Conditions Update & History: | This is an easy to use trick, which lets you change the actual conditions (or forecast) daily. Just click a few buttons and your website changes instantly! The History feature lets you tell potential customers about the specials in your area (eg sharks, rays, dolphins) as well as showing your seasonal visitors. If wrecks are your main activity this could be 'last wreck dived'. Can be set up to update in multiple languages at one go! |
Special Sightings: | A couple of clicks and your homepage gives the latest specials for your area! Again you can give the names in multiple languages. |
Divers Contact Form | This is an easy to use trick, which lets you change the actual conditions (or forecast) daily. Just click a few buttons and your website changes instantly! The History feature lets you tell potential customers about the specials in your area (eg sharks, rays, dolphins) as well as showing your seasonal visitors. If wrecks are your main activity this could be 'last wreck dived'. Can be set up to update in multiple languages at one go! |
News Roll | A simple news-blog that you can update privately, with no risk of being spammed, to keep cutomers up to date with your latest news and events |
Freeflow! | Visually eye-catching, this quickly showcases your dive sites and your website at the same time. Each photo links to the relevant page in your site. |
Divers Guestbook | Let your happy guests do the selling for you. User facing functions, as well as comprehensive Spam filters to keep the bad guys out. New entries do not display until you 'release' them, and there is a managers panel to copy in entries from emails or from a paper comments book. This gives you the control to focus on your key features. Can be split and replicated for different languages. |
Divers Weather Forecast | Answer one of the most important customer questions .. what are the conditions like for the next few days! |
Latest News Flash | A simple box or a preformatted paragraph? Add whatever you want in the box ..from Christmas greetings to goodbyes or hellos to customers .. latest news, special offers, latest course successes, Beach clean up next (last) week …. This is great for keeping the website fresh and topical. |
Student of the week | A simple way to show how busy you are. Upload a new photo, name, course and date in just a under 1 minute and keep your training pages looking fresh, and your students will tell all their friends to have a look! |
Photo Gallery | Showcase your best photos! Show visitors what they can see when they dive with you! |
e-cards | Just a few hand-picked best shots and you can set this up as a page for customers to send e-postcards to their friends. |
Management Gadgets for Scuba Diving Centres
Additionally the following 'hidden' tools are available to help you get the most out of your visitors and protect your website from spammers, hackers and the like. Many of these tools are also designed and engineered to maximise your SEO (Search Engine Optimisation) so that you improve your position in the search engines against specific Diving Keywords.
Site Visitor Statistics | Find out who is visiting your site, where they come from, which keywords are working, the most popular pages, languages etc. This is the most important insight into whether your website is working or not. |
Management Control Panel | Your own private control centre .. You control and change your website on a daily basis without needing any programming skills. |
Divers Contact Form | Make sure that Google knows all about you .. A Google sitemap is a must to get a high ranking, and Google will tell you where you have problems in the site. Another source of great information on how your website is performing for your keywords and search targets. |
Custom 404 pages, Abuse detection and prevention of spam attacks | Give your users a good looking 404 page, with enough option to let them find the correct page easily. Track the 404 problems so that you can correct underlying problems. |
Implementing these tricks and tools can change your website from a simple static site, lacking in energy, to a website that reflects your business today. For examples of all of these widgets look at the website of Davy Jones Diving, who specialise in diving in Gran Canarias. Customers place more trust in an updated website than one which appears static and unchanging.