Marketing and Sales resources for diving centres

This section of the website holds lots of resources to help you build your business. We have tips to help you put together a marketing plan, information from partners who also want your business to grow, examples of products or services which can help you attract new divers, and the importance of getting existing customers to come back to you. Every dive centre is different, and one of the keys to success is taking those differences and actively building on them, making yourself different enough for the people who want your service to pay more to you than to somebody else. This website is also a growing project, and we are looking for ideas to help us grow it into one of the most trusted and respected information sources for those who own and run dive centres.

So have a look at the articles below and use some of the online worksheets to help build up your own marketing plan. Our Customer Service pages may give you some ideas which you can use to improve or change the customer service that you offer. Or look at the marketplace pages for ideas or companies that can help you implement your plans. Finally, have a look in our community Forum, and see if you can share or gain ideas from other dive centre managers or owners who just like you are trying to make their centre into a sucess which generates a suitable profit alongside a desired lifestyle.

Articles on Marketing and Sales for Diving Centres