This section of the website holds lots of resources to help you manage and expand your retail sales. We have tips to help you put together a marketing plan, information from partners who also want your business to grow, examples of products or services which can help you attract new divers, and the importance of getting existing customers to come back to you. Every dive centre is different, and one of the keys to success is taking those differences and actively building on them, making yourself different enough for the people who want your service to pay more to you than to somebody else. This website is also a growing project, and we are looking for ideas to help us grow it into one of the most trusted and respected information sources for those who own and run dive centres.