Partner Profile - Canary Search Optimisation

Getting great returns from your website investments

Every diving centre wants their website to be on top, to stand out, to generate business and ultimately profit. But many diving centre websites struggle to attract customers, and don't gain the top spots, the high rankings, and the best positions in search engines. Positioning your website at the top of search engine results can however give you the best customers - the ones who will pay more, generate more profit and come back time and again. Their service is all about turning websites from nice looking additions to your business, into positive assets, by using techniques such as Search Engine Optimisation, web marketing, lead generation and management, content expansion and other marketing and computing technolgies.

Canary Search Optimisation can help you to achieve these goals. They have already achieved top search engine positions for businesses working in the diving markets in the Canary Islands. One of the keys to their sucess is their backgrounds in both marketing and IT, giving them the ability to direct technology more effectively. Their services can help diving centres whether in the Canaries or not, to develop more achievable strategies and take leading positions in their market sectors.

By using their services you can get top positions on page one in the major search engines, improve your conversion rates and generate better profits for your business.

What can they do for your diving centre website?

Their service can take your website, and 'optimise' it so that it gets a top position in search engine results, so that it is then chosen by more potential clients. However getting high rankings for your website is just one part of the equation. From past experience in a variety of industries we have developed what we call 'Total Website Marketing', which includes Search Engine Optimisation, but also covers Web Marketing, Supporting Systems and Content Developments. Think of Total Website Marketing as tuning the sound from your hi-fi - to get the best result all the elements need to be adjusted in harmony; and different music styles are tuned in different ways. No two websites are the same - every diving centre requires a different approach to optimise the website to their customers and the search engines.

You need to ensure that all the elements of SEO and design are tuned well so that your website performs optimally

Their practical skills in Seach Engine Optimisation and Web Marketing can be broken down into discrete services so that existing sites can be effectively tuned for optimum improvement.

  • Web Marketing Objectives - they look at the reasons for being on the web, the expected outcomes, competitor analysis, and most importantly who are your best customers.
  • Basic Website Search Optimisation - They ensure that all the correct tracking tools are in place, that essential SEO engineering has taken place, that the website is search engine friendly and that your external linking strategies are working.
  • Content development and focus - By helping you understand what your customer really needs and wants they can ensure that your website answers the questions customers want answered.
  • Advanced Search Optimisation and website re-engineering - They make sure that your website is totally geared around search engines at the technical level, while retaining and building a customer interface with high client retention and sales.
  • Web Sales Support - often ignored, for this service they look at how you handle enquiries, (especially email) and put in place tools and systems such as permission marketing to improve your closing rate.
  • Traffic analysis and management - They make sure you get the right visitors to your site. Are you simply hosting time-wasters, bandwidth robbers and the spam artists?